Bright Brain bags digital marketing mandate for Society Tea

The performance marketing space has seen an accelerated growth amidst the rise of SaaS platforms, along with the growth in popularity of affiliate networks. Increased dependence on new third-party tools has also aided in the measurement of ROI from paid marketing activities. With consumer behavior changing in the post pandemic era, ROI measurement should comprise both long-term and short-term strategies going into 2021
Read more...

;